Marketing ops
without the agency tax.

OpR8 runs your video content, AI-generated ads, CRM, and follow-up sequences — so your local business stays top of mind, top of feed, and booked solid.

Houston AI Operators Local Service Businesses
TikTok

Roofing lead gen
324K views

Houston Pro Roofing 14 inbound calls / week
AI Ad

AI script
87% retention

HVAC Pro Austin $12 CPL
Reels

Service recap
organic reach

Katy Plumbing Co 3 new clients / day
215+ Houston digital agencies
97% overcharge for what local SMBs actually need
OpR8 built for the other 97%

You're busy running your business.
The leads have to come anyway.

Generic agency

$3,000/mo minimum. Custom campaigns. Three-month onboarding. And they still don't know what a rafter is.

DIY tools

You signed up for Canva, Kapwing, and GoHighLevel. Thirty tabs later, you posted once in October. The algorithm moved on.

Freelancer gamble

Great for two weeks. Then they ghost for a client that pays better. Your content calendar goes cold.

OpR8 fills the gap

One operator. AI production power. Focused on your vertical. Retainer pricing you can actually afford.

Pick up where the tools leave off.

01

We learn your business

Your service area, your customer language, your job types. We build the content playbook — not copy-paste templates.

02

AI produces at volume

Short-form video, ad scripts, captions, email follow-ups, thumbnails — generated with your brand voice, your local market, your offers.

03

We operate the stack

GoHighLevel CRM, automation sequences, review requests, re-engagement campaigns. You approve. We run. Leads come in.

"I told them — just keep my Google Business Profile fresh and my Instagram fed. I don't want to think about marketing. They haven't made me think about it once."

— HVAC contractor, Katy TX (client since Q3 2025)

This is what fills your pipeline.

Short-form video

TikToks, Reels, Shorts. Hook, body, CTA. We script, cut, and post. You approve the final cut before anything goes live.

AI-generated ad creative

Script, visuals, thumbnails, and copy — generated in your brand voice for Meta, Google, YouTube. Tested and optimized weekly.

CRM & automation

Lead intake, follow-up sequences, review requests, re-engagement campaigns. Everything running on GoHighLevel while you focus on the job.

Local SEO & reputation

Google Business Profile updates, review response automation, local listing consistency. Showing up when your customers search.

Email & SMS sequences

New lead nurture, appointment reminders, job-complete follow-up, off-season re-engagement. Automated, personalized, human-sounding.

Website & landing pages

Your site, built fast with AI, optimized for lead capture and local search. Not a five-figure project — a functional tool that converts.

Houston home service businesses.
Our sole focus. Your unfair advantage.

Roofers

Before/after aerial footage, storm damage content, insurance claim guides. Video-first strategy that turns followers into leads.

HVAC

Seasonal content, maintenance tips, service-area targeting. Consistent presence that earns trust before they need you.

Contractors & Remodelers

Project showcases, timeline updates, trust-building content. Make your portfolio do the selling before you even walk in the door.

Plumbers & Electricians

Emergency availability content, service recaps, customer education. Turn reactive service calls into proactive lead generation.

Every niche gets a content playbook built around the real buying journey of that customer — not generic social media advice.

The marketing is handled.
Go run your business.

OpR8 is built for local service businesses who know they need a presence but don't have time to build one. One monthly retainer. One operator. Everything running.

Houston's AI Marketing Operator

The OpR8 Difference — See It In Action

Fictional brand. Real deliverables. This is the package that closes clients.

Demo Client

Lone Star Pro Roofing

Houston, TX · Residential + Commercial · GAF-Certified

15+Years
500+Jobs
4.9Google
Format
25–35 sec · Vertical · Short-form feed
0:00 – 0:04
HOOK

Drone shot of Houston skyline + storm clouds rolling in. Text overlay:

"Houston — when's the last time someone actually checked your roof?"

0:04 – 0:12
PROBLEM

Hand-held shot of cracked/damaged shingles. Inspector on a ladder.

"Hail season hits hard here. Most Houston homeowners don't realize their roof is already compromised until they see water stains on their ceiling — and by then, it's already cost them thousands."

0:12 – 0:22
SOLUTION

Lone Star Pro crew working, GAF certification badge, before/after roof shots.

"Lone Star Pro Roofing does a full, free 17-point inspection — every shingle, every flashing, every seal. We document everything with photos, and we walk you through exactly what needs attention. No pressure. No surprise bills."

0:22 – 0:28
OFFER
FREE 17-Point Roof Inspection — $0 Out of Pocket

"Right now, we're offering Houston homeowners a complete roof inspection — completely free. No obligation. Book yours today."

0:28 – 0:33
CTA

Company number + website + screen tap animation.

"Call Lone Star Pro or book online at lonestarprorofing.com. We're local, we're certified, and we respond within 24 hours. Houston — protect your home before the next storm hits."

Caption

Houston homeowners: your roof takes the hit so your family doesn't have to. 🌪️ Book your FREE 17-point inspection before hail season arrives — no catch, no cost. 📞 [link in bio]

#Houston #Roofing #HomeImprovement #HailSeason #TexasRoofing
Format
45–60 sec · Facebook/Instagram pre-roll · Awareness → Conversion
OPEN (0–10s)

Storm footage, roof damage close-ups, family inside home looking at ceiling stain.

"Most Houston homeowners will spend 60 days worrying about their roof this year — but not because of the storm. Because of the argument about whether to fix it."

PROBLEM (10–25s)

Split-screen: contractor quote vs. insurance claim process. Homeowner interview.

"The problem isn't the damage. It's the uncertainty. 'Is it really that bad?' 'Will my insurance even cover it?' 'Am I getting ripped off?' And that silence — that hesitation — is exactly what costs Houston homeowners the most."

CREDIBILITY (25–38s)

Lone Star Pro crew working, GAF certification, before/after timelapse, BBB badge, Google reviews ticker.

"Lone Star Pro Roofing has been protecting Houston homes for 15 years. We're GAF-certified — the top 3% of roofers in North America. We handle the full process: inspection, photos, insurance documentation, installation. We even help you navigate your claim so you're not leaving money on the table."

OFFER (38–50s)

Text overlay, phone number, website on screen.

"Right now, Lone Star Pro is offering Houston homeowners a completely free, no-obligation 17-point roof inspection. We'll tell you exactly what shape your roof is in — before hail season hits. No pressure, no sales games."

CTA (50–60s)

Owner/tech on camera, direct address.

"Go to lonestarprorofing.com or call us at [number]. That's [number]. Book your free inspection. Houston, we've got you covered. Lone Star Pro Roofing — Houston roofs, done right."

Primary CTA: Book Free Inspection → lonestarprorofing.com
Secondary: Call [number] — mention this ad for priority scheduling
01
Facebook
Educational / Authority

Houston gets hit by severe storms every spring — but most homeowners never actually look at their roof.

Here's what your roof is dealing with right now: 15–20 years of UV exposure, wind-driven rain under flashing, hail impact that cracks granules (and you can't see it from the ground).

Lone Star Pro Roofing does exactly that: a free, thorough 17-point inspection with photos. No pressure, no obligation. If we find something, we'll walk you through your options — including whether your insurance will cover it.

📞 Call us or book online — link in bio. 🔗 lonestarprorofing.com

#LoneStarPro #HoustonRoofing #StormDamage #RoofInspection #TexasHomeowners
02
Instagram + Reels
Social Proof / Urgency

Real homeowners. Real roofs. Real results.

Last month, the Martinez family in Katy called us after a hail storm rolled through. Their roof was 11 years old — they thought they'd have to pay out of pocket for a full replacement.

We did our free inspection. Documented the damage. Handled the entire insurance claim documentation. Their insurance company approved the full replacement. Their out-of-pocket cost: $0.

We're not the cheapest roofer in Houston. We're the ones who show up on time, do the job right the first time, and don't leave a mess in your yard when we're done.

Book your free 17-point inspection at lonestarprorofing.com or call [number]. We come to you. No cost, no obligation.

#LoneStarPro #Houston #RoofReplacement #InsuranceClaim
03
Instagram, Facebook, TikTok
Offer / Lead Gen
THE HOUSTON STORM PREP SPECIAL
  • ✅ Free 17-point roof inspection
  • ✅ Full photo documentation
  • ✅ Insurance claim assistance included
  • ✅ Priority scheduling — we come to you
For the rest of May: book your inspection and get a FREE gutter cleaning when we complete your roof work.

📞 Call [number]
🌐 lonestarprorofing.com
📍 Serving Houston, Katy, Sugar Land & The Woodlands

#HoustonRoofing #FreeInspection #StormPrep #RoofingHouston #TexasHomeImprovement
CRM Platform
GoHighLevel — "Roof Inspection Pipeline"
1
Lead Captured
Trigger: form submitted or inbound call → assigned to pipeline, tagged `new-lead`, task set for rep to call within 15 min → instant SMS confirmation sent
2
Phone Follow-Up (2 hrs)
Rep calls within 15 min of lead capture. Confirm appointment, answer questions, build trust. Voicemail script if no answer → email sequence triggered
3
Email #1 — Appointment Confirmation (6 hrs)
Personal email from rep with: appointment time, what to expect, 3-step breakdown, reschedule link if needed
4
SMS Re-Engage (48 hrs if unconfirmed)
"Hey [First Name] — just checking in. We still have your spot reserved. Reply here or call [number]!"
5
Appointment Reminders (48 hrs + 2 hrs)
Automated SMS with technician name, photo, truck details. Second reminder 2 hours before arrival
6
Post-Inspection Follow-Up
If damage found: photo report PDF emailed, insurance claim guidance, proposal sent. If no damage: positive report + 12-month re-engage note.
7
30-Day Unconverted Follow-Up
Email re-engage: "Have you had a chance to look at your roof yet?" Task created for 60-day re-engage
15 min First contact target
80%+ Lead-to-show rate
70%+ Inspection-to-proposal
50%+ Proposal-to-close

This is what OpR8 delivers — for every client, every month.

Video scripts, ad copy, captions, and a fully configured CRM — all handled. You focus on closing.

Get this for your business →